Ok to de-brief here. I presented, I sat in silence and did not eat for 4 hours. At the completion of this I waited far too long for my critique. My Panel: Malte, Liam and Jason. Over all direction of my work: Adequate, oh and good use of visual presentation! My reaction: Thanks but sorry I must have missed the part of when this became a beauty contest. I have stewed for well over a week on the feed back of my work and out of protest refused to give another minute to it, really an intelligent move seeing I have only a few weeks left to improve my adequacy. So I presented my work and I stood there and shared with my peers my travels so far and what I had come across and singled out, what I thought relevant to my overall progress and direction. At its conclusion I stood there and absorbed my critique. Thinking that I had passed the mid semester point with some success. At this point I feel let down and defeated. I decided to evaluate my own work in a critical manor and seek progress from here. My intentions: To identify the corruption and forgotten values of human senses that has been affected through consumer market psychology. Delivery: An experience that would invite viewers to think critically of the delivery of everyday images and their reproduction. IE art. Let’s say a painting for example; can a painting be enjoyed just as well through a video camera as it would by the human eye? The argument here is the human eye, sees in perspective where as a motion camera as the name states sees everything as it is moving. Consider how this changes your viewing. To delve deeper in to this is to analyses advertising, now layered to imagery is wording , It suggests with the premise of; dreams, desire and glamour a better life style for what we all seek. Consider the image? Will your life and your surrounding really undergo such amazing change? What Have I done to deliver this? I started by visiting exhibitions and walking through storm water drains. I consider the storm water drains and why I chose them. Well It is an event I have practiced since early adolescence and I remember vividly the learning curve I had from this which are, the confrontation of isolation/deprivation and the realisations that my senses other then visual hold greater moments of truth. What I got from this was an invitation to think critically about the bombardment of imagery and the rules we are governed by weather; mandate or self imposed in our human world. My interest particulalry in imagry is for the storyt they tell and they are juxta poseed. We are engulfed by bill boards, newspapers, television, signage, food packing and so on. How much of it do we pay attention to and at what point does it saturate us? When do these public images become our intimate dreams, fears or feelings of guilt and remorse? Secondly the experiment that involved a focus on other sense such as pain, taste and smell and to have these recorded so I could relive them in play back mode and see if they would actually differ as a thrid party experience would I forget certain parts, discover new ones or just relive it just as it were experience it self? Outcome: I begin to slow down here and ponder what I want to deliver from this project to you and demonstrate a journey that shows a direct relationship between imagery, sensory experience and design. Why? simply because, we live in a world of choice and in this world we should make it a duty to inform our choices, there are no right answers but only the dispelling of what currently exists. Example: Cigarettes are bad: sure they are but why? Because you are told they are, or the packaging indicates this through the use of horrendous imagery? This being the case the answer is to prohibit the manufacture of all products tobacco. The outcome choice deprivation and another avenue to practice critical thinking eliminated. If you say that cigarettes are bad: Due to there affects; [lets start of simple here and build our case] state the smell of cigarettes and how they just blanket everyone and everything ranging from our taste buds, clothing and fingers. The exorbitant cost and excise smokers pay both in monetary and public exclusion then consider that cigarettes are rated as a major contributor of human mortality relating to lung cancer, cardiovascular disease and Stroke. Wow imagine that; not being able to breath, becoming heartless and loosing brain functionality sounds like a parliamentary job role. On the flip side speak to a smoker or try one for your self. There is a lot to be said for inhaling tobacco, for me it was allowing my subconscious state to flourish while entertaining my conscious state with child like entertainment; simple repetitive motion. Ultimately I was feeling the adverse affects of smoking and where this was taking me. Cigarettes can be an experience of the senses deepening on when you have one or a mindless act for shortage of having nothing better to do. The point is that regardless weather you smoke or not, it is that you have informed your choice as to where you sit in the world of smoking. Sure this does not apply as a general practice to everything but the idea to welcome thought, debate and were that it would not seriously injury or effect others experiemnt.

Consumption like design is all about choice and experience. Have you gone past the barriers of the imagery around you, have you investigated and experienced rather then watched and wanted?